In a world where many have access to sufficient food, millions still suffer from hidden hunger. Hidden hunger refers to multiple micronutrient deficiencies—particularly iron, zinc, iodine, and vitamin A—which can occur without a lack of calorie intake, making it challenging to detect.

One revolutionary innovation used to tackle this issue is Biofortification: the process of increasing the nutritional value of crops during plant growth using methods such as selective breeding and genetic modification. Unlike food fortification, which adds nutrients during food processing, biofortification builds nutrients into the crops themselves.

Global initiatives like HarvestPlus, in collaboration with the World Health Organization (WHO), have helped introduce biofortified crops to more than 60 countries. One of the most well-known examples is Golden Rice, genetically modified to produce beta-carotene, which is converted into vitamin A in the body. In Asia, where rice is a staple, this helps prevent blindness and immune

deficiencies.

Similarly, orange-fleshed sweet potatoes rich in beta-carotene have been introduced in countries like Uganda and Mozambique. These varieties are selectively bred to contain higher levels of vitamin A, which has helped reduce vitamin A deficiency in children.

By advocating for the integration of biofortified foods into daily meals, we can not only improve the quality of our diets but also support a more sustainable form of nutrition. Therefore, by blending agriculture, science, and public health, biofortification offers a real solution to hidden hunger and empowers individuals to make informed, impactful choices for better health.